What is a website score checker?

A website score checker analyzes your website and grades it across key criteria like headlines, contact forms, phone numbers, and mobile setup. Site Report Card checks 21 factors across 5 categories that determine whether your website is generating leads or losing them, and gives you a plain English score out of 10.

How do I check if my website is good?

Enter your URL at sitereportcard.io and get a free instant score. We run 21 checks across 5 categories (Performance, SEO, Trust, Conversion, Site Health) — whether your site has a clear headline, phone number, contact form, mobile setup, and social proof. Takes 60 seconds. No login required.

What is a good website score?

A score of 8 or higher means your website has the core elements needed to generate leads. A score of 5-7 means significant improvements are needed. Below 5 means your website is likely costing you business every day. Site Report Card scores sites out of 10 across 21 checks in 5 categories.

How do I know if my website needs to be redesigned?

Signs your website needs a redesign include: no clear headline, missing phone number, no contact form, poor mobile experience, no social proof or testimonials, missing SSL certificate, and no clear call-to-action. Site Report Card checks all of these automatically in 60 seconds.

What does a website audit check?

A website audit checks technical factors (SSL, mobile viewport), on-page elements (headlines, meta descriptions), conversion elements (contact forms, phone numbers, CTAs), and trust signals (reviews, testimonials, image alt text). Site Report Card focuses specifically on the 21 factors that determine whether a website generates leads.

Is there a free website grader?

Yes. Site Report Card is a free website grader that checks 21 lead-generation factors and gives you a plain English score in 60 seconds. Unlike other tools, it focuses on what business owners care about — not just technical metrics that only developers understand.

Why is my website not getting any leads?

The most common reasons are: no clear call-to-action, phone number not visible on mobile, no contact form, slow load time, poor mobile experience, and missing social proof. Run your URL through Site Report Card to get a free instant diagnosis of exactly which issues your site has.

How can I use website audits to get web design clients?

Run a prospect's website through Site Report Card before your sales call. Share the score report to show them exactly what is broken. Pair this with a same-day draft of their new site and your close rate improves dramatically. Agencies and freelancers use this as a prospecting tool.

Why Is Your Website Not Getting Leads? 7 Honest Reasons

You have a website. You might even be getting decent traffic. But the phone isn't ringing. The contact form is empty. No one's booking. What gives? Here are seven reasons your website isn't generating leads — and they're all fixable.

1. There's No Clear Call to Action

This is the most common problem we see. The website looks fine, the content is okay, but there's no obvious next step for the visitor. No "Call Now" button. No "Get a Free Quote" form. No "Book Online" link.

Visitors won't hunt for a way to contact you. They need to see a clear, specific action they can take — and it needs to be visible without scrolling. If someone has to dig through three pages to find your phone number, they're going to the next result on Google instead.

Fix it: Put a CTA button above the fold on every page. Make your phone number clickable in the header. Add a short contact form to your homepage. Make the next step obvious.

2. Your Site Is Slow

If your website takes more than 3 seconds to load, about half your visitors are gone before they see anything. They clicked your link, waited, and gave up. You never even got a chance.

Speed problems usually come from oversized images, too many plugins, or cheap shared hosting. The fix is almost always straightforward once you identify the bottleneck.

Fix it: Run a free speed test to see where you stand. Compress images, remove unnecessary scripts, and consider better hosting.

3. You Have Zero Trust Signals

Put yourself in your visitor's shoes. They found your website through a Google search. They've never heard of your business before. Why should they trust you enough to give you their phone number or email?

Trust signals answer that question: customer reviews, testimonials, Google ratings, industry certifications, partner logos, case studies, before-and-after photos. Without any of these, you're asking strangers to take a leap of faith. Most won't.

Fix it: Start with Google reviews — even 5-10 reviews make a difference. Add 2-3 customer testimonials to your homepage. If you have certifications or awards, display them. Real proof beats polished marketing copy every time.

4. Your Mobile Experience Is Broken

Here's a stat that matters: over 60% of website visits happen on phones. If your site is hard to use on mobile — tiny text, buttons too close together, horizontal scrolling, forms that don't work — you're losing the majority of your potential leads.

A lot of business owners check their website on their desktop computer and think it looks great. But their customers are looking at it on a 6-inch screen during their lunch break. That's a very different experience.

Fix it: Open your site on your phone right now. Try to navigate, read the text, and fill out a form. If it's frustrating at all, it needs work. Your site needs to be designed mobile-first, not mobile-as-an-afterthought.

5. Nobody Can Find You on Google

You can have the best website in the world, but if no one sees it, it won't generate leads. A lot of small business sites have zero organic traffic because they haven't done any basic SEO.

No title tags, no meta descriptions, no local keywords, no Google Business Profile. Google can't rank what it can't understand.

Fix it: Start with the basics. We've got a full guide on why your website isn't showing up on Google and what to do about it. It's not as complicated as you think.

6. Your Copy Doesn't Speak to Your Customer

"We are a full-service solutions provider committed to excellence and customer satisfaction." What does that even mean? Nothing. It could be any business in any industry.

Your website copy needs to answer three questions in the first 5 seconds: What do you do? Who do you do it for? Why should they pick you? If a visitor can't answer those questions after glancing at your homepage, your copy isn't working.

Fix it: Rewrite your headline to be specific. Instead of "Quality Home Services," try "Same-Day AC Repair in Tampa — Licensed & Insured Since 2005." Be direct about what you offer, where, and why you're credible.

7. Your Website Looks Outdated or Unprofessional

Fair or not, people judge your business by how your website looks. A site that feels like it was built in 2012 — cluttered layout, stock photos everywhere, Comic Sans font, auto-playing music — tells visitors that you're not invested in your online presence. And if you're not invested, why should they be?

You don't need a flashy, expensive design. Clean, modern, and simple works. The bar isn't as high as you think — it just needs to feel current and professional.

Fix it: Consider a redesign if your site is more than 5 years old. Focus on clean layouts, readable fonts, quality images (even a few good ones beat dozens of bad stock photos), and plenty of white space.

Here's the Good News

Every single one of these problems is fixable. And you don't have to fix them all at once. Start with the ones that are easiest and have the biggest impact: add a clear CTA, make sure your phone number is visible, and check your mobile experience.

The first step is knowing where you stand. Run a quick free website audit and you'll see exactly which of these issues apply to your site. No guessing, no wondering — just a clear list of what needs attention.