What is a website score checker?

A website score checker analyzes your website and grades it across key criteria like headlines, contact forms, phone numbers, and mobile setup. Site Report Card checks 21 factors across 5 categories that determine whether your website is generating leads or losing them, and gives you a plain English score out of 10.

How do I check if my website is good?

Enter your URL at sitereportcard.io and get a free instant score. We run 21 checks across 5 categories (Performance, SEO, Trust, Conversion, Site Health) — whether your site has a clear headline, phone number, contact form, mobile setup, and social proof. Takes 60 seconds. No login required.

What is a good website score?

A score of 8 or higher means your website has the core elements needed to generate leads. A score of 5-7 means significant improvements are needed. Below 5 means your website is likely costing you business every day. Site Report Card scores sites out of 10 across 21 checks in 5 categories.

How do I know if my website needs to be redesigned?

Signs your website needs a redesign include: no clear headline, missing phone number, no contact form, poor mobile experience, no social proof or testimonials, missing SSL certificate, and no clear call-to-action. Site Report Card checks all of these automatically in 60 seconds.

What does a website audit check?

A website audit checks technical factors (SSL, mobile viewport), on-page elements (headlines, meta descriptions), conversion elements (contact forms, phone numbers, CTAs), and trust signals (reviews, testimonials, image alt text). Site Report Card focuses specifically on the 21 factors that determine whether a website generates leads.

Is there a free website grader?

Yes. Site Report Card is a free website grader that checks 21 lead-generation factors and gives you a plain English score in 60 seconds. Unlike other tools, it focuses on what business owners care about — not just technical metrics that only developers understand.

Why is my website not getting any leads?

The most common reasons are: no clear call-to-action, phone number not visible on mobile, no contact form, slow load time, poor mobile experience, and missing social proof. Run your URL through Site Report Card to get a free instant diagnosis of exactly which issues your site has.

How can I use website audits to get web design clients?

Run a prospect's website through Site Report Card before your sales call. Share the score report to show them exactly what is broken. Pair this with a same-day draft of their new site and your close rate improves dramatically. Agencies and freelancers use this as a prospecting tool.

How to Check Your Website Speed for Free (And What the Numbers Mean)

Your website might be slow. And not "slightly annoying" slow — "people leave before the page even loads" slow. The tricky part is you might not even notice it, because you've visited your own site hundreds of times and your browser has it cached. Your visitors don't have that advantage.

Why Website Speed Matters (The Real Reason)

Let's skip the vague "speed is important" advice and talk numbers. Studies consistently show that if your site takes more than 3 seconds to load, over half your visitors will leave. They don't click around. They don't read your content. They hit the back button and go to the next result.

Google also uses page speed as a ranking factor. A slow site can literally push you down in search results, which means fewer people find you in the first place. It's a double hit: fewer visitors, and the ones who do show up don't stick around.

If your site isn't converting visitors into customers, speed might be the reason. It's worth checking before you blame your copy or your pricing. Here are some other common reasons websites don't get leads.

How to Test Your Website Speed (Free Tools)

There are a handful of solid free tools. Here are the ones worth using:

Google PageSpeed Insights

This is Google's own tool, so it's measuring what Google actually cares about. Paste in your URL, and it gives you a score out of 100 for both mobile and desktop, plus specific metrics like how long it takes for your page content to become visible.

GTmetrix

GTmetrix gives you a visual timeline of your page loading — you can literally see which elements load when. It's helpful for identifying what's causing the bottleneck (usually images or third-party scripts).

Site Report Card

Our tool pulls real performance data from Google Lighthouse and presents it alongside 20 other checks. You get speed numbers plus context about how the rest of your site measures up — all in one place.

Understanding the Numbers

Speed test tools throw a lot of metrics at you. Here are the ones that actually matter:

Load Time

This is the total time it takes for your entire page to fully load — every image, every script, every font file. For most business websites, you want this under 3 seconds. Under 2 is great. Over 5 is a real problem.

First Contentful Paint (FCP)

FCP measures when the first piece of content appears on screen — could be text, an image, or your logo. This is the moment your visitor stops staring at a blank white screen. Aim for under 1.8 seconds.

Why it matters: if people see nothing for 3-4 seconds after clicking your link, many of them will assume something is broken and leave.

Largest Contentful Paint (LCP)

LCP measures when the biggest piece of content finishes loading — usually your hero image or main headline. This is the point where your page looks "done" to the visitor. Google considers anything under 2.5 seconds good. Over 4 seconds is poor.

LCP is probably the most important speed metric for user experience. It's the difference between your page feeling snappy and feeling sluggish.

Cumulative Layout Shift (CLS)

This measures how much stuff moves around while the page loads. Ever try to click a button and the page shifts so you click something else? That's layout shift, and it's incredibly annoying. A CLS score under 0.1 is good.

What's "Good" vs "Bad"?

Metric	Good	Needs Work	Poor
Load Time	Under 2s	2-4s	Over 4s
FCP	Under 1.8s	1.8-3s	Over 3s
LCP	Under 2.5s	2.5-4s	Over 4s
CLS	Under 0.1	0.1-0.25	Over 0.25

Common Speed Killers

If your speed test comes back with bad numbers, here are the usual culprits:

Oversized images: A 4MB hero image will tank your load time. Compress your images or use modern formats like WebP.
Too many plugins or scripts: Every analytics tool, chat widget, and social media plugin adds weight. Audit what you actually need.
Cheap hosting: Shared hosting for $3/month means your site shares resources with thousands of others. You get what you pay for.
No caching: Without caching, your server rebuilds the page from scratch for every single visitor.
Render-blocking resources: Large CSS or JavaScript files that load before your content can appear.

Speed Is Just One Part of the Picture

A fast website that's missing basic SEO elements or has no clear call to action still won't convert well. Speed is the foundation, but you need the rest of the house too. That's why a full website audit is more useful than a speed test alone — it shows you the complete picture, from meta descriptions to mobile responsiveness to conversion readiness.