What is a website score checker?

A website score checker analyzes your website and grades it across key criteria like headlines, contact forms, phone numbers, and mobile setup. Site Report Card checks 21 factors across 5 categories that determine whether your website is generating leads or losing them, and gives you a plain English score out of 10.

How do I check if my website is good?

Enter your URL at sitereportcard.io and get a free instant score. We run 21 checks across 5 categories (Performance, SEO, Trust, Conversion, Site Health) — whether your site has a clear headline, phone number, contact form, mobile setup, and social proof. Takes 60 seconds. No login required.

What is a good website score?

A score of 8 or higher means your website has the core elements needed to generate leads. A score of 5-7 means significant improvements are needed. Below 5 means your website is likely costing you business every day. Site Report Card scores sites out of 10 across 11 criteria.

How do I know if my website needs to be redesigned?

Signs your website needs a redesign include: no clear headline, missing phone number, no contact form, poor mobile experience, no social proof or testimonials, missing SSL certificate, and no clear call-to-action. Site Report Card checks all of these automatically in 60 seconds.

What does a website audit check?

A website audit checks technical factors (SSL, mobile viewport), on-page elements (headlines, meta descriptions), conversion elements (contact forms, phone numbers, CTAs), and trust signals (reviews, testimonials, image alt text). Site Report Card focuses specifically on the 21 factors that determine whether a website generates leads.

Is there a free website grader?

Yes. Site Report Card is a free website grader that checks 21 lead-generation factors and gives you a plain English score in 60 seconds. Unlike other tools, it focuses on what business owners care about — not just technical metrics that only developers understand.

Why is my website not getting any leads?

The most common reasons are: no clear call-to-action, phone number not visible on mobile, no contact form, slow load time, poor mobile experience, and missing social proof. Run your URL through Site Report Card to get a free instant diagnosis of exactly which issues your site has.

How can I use website audits to get web design clients?

Run a prospect's website through Site Report Card before your sales call. Share the score report to show them exactly what is broken. Pair this with a same-day draft of their new site and your close rate improves dramatically. Agencies and freelancers use this as a prospecting tool.

Back to analyzer

How We Grade Your Website

We run 21 automated checks across 5 categories, powered by Google Lighthouse. Each check has a clear pass/fail criteria. No fluff, no jargon.

How Scoring Works

Each category gets a score out of 10 based on how many checks you pass. Your overall score is a weighted average — conversion-critical checks (like phone number, CTA buttons, contact forms) count more than nice-to-haves.

0-4

Critical

5-6

Needs Work

7-8

Getting There

9-10

Strong

Performance

3 checks

How fast your site loads affects everything — bounce rates, conversions, and Google rankings.

Page Load Time

If your site takes more than 3 seconds to load, over half your visitors leave.

Pass: Server responds in under 3 seconds.

Fail: Server takes 3+ seconds to respond.

How to fix: Compress images, reduce plugins, use a CDN, and choose faster hosting.

Page Size

Bloated pages load slowly, especially on mobile connections.

Pass: Page HTML is under 3 MB.

Fail: Page HTML exceeds 3 MB.

How to fix: Optimize images, remove unused code and scripts, and minify CSS/JS.

Mobile Performance (Google Lighthouse)

Google uses mobile performance scores to rank your site. Most of your traffic is mobile.

Pass: Google Lighthouse mobile score is 50 or above.

Fail: Score below 50, or PageSpeed data unavailable.

How to fix: Follow Google PageSpeed recommendations: compress images, defer JavaScript, eliminate render-blocking resources.

SEO

6 checks

These are the basics that determine whether Google can find, understand, and rank your pages.

Title Tag

This is the clickable headline in Google search results. It tells Google what your page is about.

Pass: Title tag exists and is 20-70 characters.

Fail: Missing, too short (under 20 chars), or too long (over 70 chars).

How to fix: Write a clear, keyword-rich title between 20-70 characters.

Meta Description

This is the snippet text under your title in Google results. It influences click-through rates.

Pass: Meta description is 50-160 characters.

Fail: Missing, too short, or too long.

How to fix: Write a compelling description between 50-160 characters that includes your main keyword.

Social Share Tags (Open Graph)

When someone shares your site on Facebook or LinkedIn, these tags control how it looks.

Pass: At least 2 of 3 OG tags present (title, description, image).

Fail: Fewer than 2 OG tags found.

How to fix: Add og:title, og:description, and og:image meta tags to your page head.

Heading Structure

Search engines use headings (H1, H2, etc.) to understand your page structure and content hierarchy.

Pass: Exactly 1 H1 tag and at least 1 H2 tag.

Fail: Missing H1, multiple H1s, or no H2 subheadings.

How to fix: Use one H1 for your main headline and H2s for each section. Think of it like an outline.

Robots.txt

This file tells search engine crawlers which pages to index and which to skip.

Pass: robots.txt file found at /robots.txt with valid content.

Fail: No robots.txt file found.

How to fix: Create a robots.txt file in your site root. Most website builders have this built-in.

XML Sitemap

A sitemap helps Google discover all your pages, especially ones that might not be linked well.

Pass: Valid XML sitemap found at /sitemap.xml.

Fail: No sitemap found.

How to fix: Generate an XML sitemap and submit it to Google Search Console.

Trust & Credibility

4 checks

These elements make visitors feel safe and confident doing business with you.

HTTPS / SSL

Without HTTPS, browsers show a "Not Secure" warning. Visitors leave immediately.

Pass: Site loads over HTTPS.

Fail: Site loads over HTTP (no SSL).

How to fix: Install an SSL certificate. Most hosts offer free SSL through Let's Encrypt.

Favicon

The tiny icon in the browser tab. Without it, your site looks unfinished and unprofessional.

Pass: Favicon link tag found in page HTML.

Fail: No favicon detected.

How to fix: Create a 32x32px icon and add a <link rel="icon"> tag to your page head.

Social Proof

Testimonials, reviews, and trust badges increase conversion rates by 15-30%.

Pass: Found testimonials, reviews, ratings, or trust signals on the page.

Fail: No social proof elements detected.

How to fix: Add real customer testimonials, Google review snippets, or trust badges (BBB, industry certs).

Image Alt Text

Alt text helps screen readers (accessibility) and helps Google understand your images for SEO.

Pass: 80% or more of images have alt text.

Fail: More than 20% of images are missing alt text.

How to fix: Add descriptive alt text to every image. Describe what's in the image, not just "image."

Conversion

5 checks

These are the elements that turn visitors into leads and customers. The most important category for your business.

H1 Headline

Your headline is the first thing visitors read. It needs to clearly communicate your value.

Pass: H1 tag with text content found.

Fail: No H1 heading found on the page.

How to fix: Add a clear, benefit-driven headline that tells visitors what you do and why they should care.

Phone Number

Many customers, especially for local businesses, prefer to call. No phone number = lost leads.

Pass: Phone number or tel: link found on the page.

Fail: No phone number detected.

How to fix: Add your phone number prominently. Make it a clickable tel: link for mobile users.

Contact Form

Not everyone wants to call. A contact form captures leads 24/7, even when you're closed.

Pass: Form element or email input with text fields detected.

Fail: No contact form found.

How to fix: Add a simple contact form with name, email, and message fields. Keep it short.

CTA Button

Visitors need to be told what to do next. Without a clear CTA, they just leave.

Pass: Button or link with action words (e.g., "Get Started", "Book Now", "Call Us") found.

Fail: No clear call-to-action detected.

How to fix: Add prominent buttons with action-oriented text. "Get Your Free Quote" beats "Submit."

Mobile Viewport

Over 60% of web traffic is mobile. Without viewport setup, your site looks broken on phones.

Pass: Viewport meta tag found.

Fail: No viewport tag detected.

How to fix: Add <meta name="viewport" content="width=device-width, initial-scale=1"> to your page head.

Site Health

3 checks

The technical foundation your site runs on. Problems here affect everything else.

Site is Live

If your site returns an error, nobody can see it. Downtime means lost business.

Pass: Server returns a 200 OK response.

Fail: Server returns an error (4xx/5xx) or times out.

How to fix: Check your hosting provider, domain settings, and server configuration.

Broken Links

Broken links frustrate visitors and hurt your SEO rankings.

Pass: No 404 errors found when checking internal links.

Fail: One or more internal links return 404.

How to fix: Find and fix broken links by updating hrefs or setting up 301 redirects.

Canonical URL

Without a canonical URL, Google might see duplicate versions of your pages, splitting your SEO value.

Pass: Canonical link tag found in page HTML.

Fail: No canonical URL set.

How to fix: Add <link rel="canonical" href="your-page-url"> to prevent duplicate content issues.

Ready to check your site?

All 21 checks. Free. No login. 60 seconds.

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