What is a website score checker?

A website score checker analyzes your website and grades it across key criteria like headlines, contact forms, phone numbers, and mobile setup. Site Report Card checks 21 factors across 5 categories that determine whether your website is generating leads or losing them, and gives you a plain English score out of 10.

How do I check if my website is good?

Enter your URL at sitereportcard.io and get a free instant score. We run 21 checks across 5 categories (Performance, SEO, Trust, Conversion, Site Health) — whether your site has a clear headline, phone number, contact form, mobile setup, and social proof. Takes 60 seconds. No login required.

What is a good website score?

A score of 8 or higher means your website has the core elements needed to generate leads. A score of 5-7 means significant improvements are needed. Below 5 means your website is likely costing you business every day. Site Report Card scores sites out of 10 across 21 checks in 5 categories.

How do I know if my website needs to be redesigned?

Signs your website needs a redesign include: no clear headline, missing phone number, no contact form, poor mobile experience, no social proof or testimonials, missing SSL certificate, and no clear call-to-action. Site Report Card checks all of these automatically in 60 seconds.

What does a website audit check?

A website audit checks technical factors (SSL, mobile viewport), on-page elements (headlines, meta descriptions), conversion elements (contact forms, phone numbers, CTAs), and trust signals (reviews, testimonials, image alt text). Site Report Card focuses specifically on the 21 factors that determine whether a website generates leads.

Is there a free website grader?

Yes. Site Report Card is a free website grader that checks 21 lead-generation factors and gives you a plain English score in 60 seconds. Unlike other tools, it focuses on what business owners care about — not just technical metrics that only developers understand.

Why is my website not getting any leads?

The most common reasons are: no clear call-to-action, phone number not visible on mobile, no contact form, slow load time, poor mobile experience, and missing social proof. Run your URL through Site Report Card to get a free instant diagnosis of exactly which issues your site has.

How can I use website audits to get web design clients?

Run a prospect's website through Site Report Card before your sales call. Share the score report to show them exactly what is broken. Pair this with a same-day draft of their new site and your close rate improves dramatically. Agencies and freelancers use this as a prospecting tool.

Free Website SEO Audit — What It Checks and What to Do With the Results

A website audit sounds technical and intimidating, but it doesn't have to be. At its core, an audit just answers one question: is your website set up to be found by the right people and turn them into customers? If you've never run one, here's what to expect and how to use the results.

What a Website Audit Actually Checks

A good website audit looks at your site from two angles: can search engines find and understand it (that's the SEO part), and can visitors trust it and take action (that's the conversion part).

Here are the main areas a thorough audit covers:

Performance

How fast does your site load? This isn't just about user patience — Google uses page speed as a ranking factor. An audit should check your total load time, First Contentful Paint (when content first appears), and Largest Contentful Paint (when your main content finishes loading).

SEO Fundamentals

This is the stuff that tells Google what your site is about. Title tags, meta descriptions, heading structure (H1, H2, etc.), image alt text, and whether you have a sitemap. Missing any of these is like having a storefront with no sign — people (and Google) won't know what you do.

Security

Does your site have HTTPS? Without an SSL certificate, browsers display a "Not Secure" warning. Most visitors will leave immediately when they see that. It also hurts your Google ranking.

Mobile Responsiveness

Over 60% of web traffic comes from phones. If your site looks broken, has tiny text, or requires pinching to zoom on mobile, you're losing the majority of your visitors. An audit checks whether your site actually works on smaller screens.

Conversion Elements

This is where most audits fall short, but it's arguably the most important part. Does your site have a visible phone number? A contact form? A clear call-to-action button? A headline that tells visitors what you do? Without these, even a well-optimized site won't generate leads.

Trust Signals

Reviews, testimonials, certifications, partner logos — anything that helps a first-time visitor trust your business. People don't buy from websites they don't trust, especially for services where they're handing over personal information or real money.

Site Health

Broken links, missing images, error pages — all the stuff that makes a site feel neglected. If a visitor clicks a link and gets a 404 error, their confidence in your business drops. An audit catches these before your customers do.

How to Read Your Audit Results

Most audit tools give you a score plus a list of pass/fail checks. Here's how to think about each:

Passing checks — These are things your site is doing right. Don't touch them. If it's not broken, don't fix it.
Failing checks — These are the action items. Each one represents something specific that's either missing or broken on your site.

Don't try to fix everything at once. Look at the score ranges to understand how urgent your situation is, then prioritize.

What to Fix First

Not all issues are created equal. Here's the order that gets you the most impact for the least effort:

1. Anything That's Actively Hurting You

No HTTPS? Fix that today. Browser warnings are killing your credibility. Same goes for a completely broken mobile experience or a site that won't load.

2. Contact and Conversion Issues

If visitors can't easily contact you, nothing else matters. Add your phone number to the header. Make your contact form work. Put a clear CTA button on every page. These changes can start generating leads the same day you implement them.

3. Basic SEO

Add title tags and meta descriptions to your key pages. Set up a sitemap. These won't give you overnight results, but they're the foundation for getting your site found on Google.

4. Performance

Compress images. Remove plugins or scripts you don't actually need. Consider upgrading your hosting if your site is genuinely slow. Each second of load time improvement reduces bounce rates.

5. Polish

Fix broken links. Add alt text to images. Add trust signals like reviews or client logos. These are the finishing touches that separate a good site from a great one.

How Often Should You Audit?

At minimum, run an audit whenever you make significant changes to your site — new pages, redesigns, platform migrations. Beyond that, once a quarter is a solid rhythm. Websites break in ways you don't always notice: SSL certificates expire, links go dead, plugins get outdated.

It takes 60 seconds to run an audit. There's no reason not to check regularly.

Free vs. Paid Audits: What's the Difference?

Paid tools like SEMrush and Ahrefs give you deep crawl data, backlink analysis, and competitor comparisons. They're built for SEO professionals who do this full-time.

Free tools — including Site Report Card — focus on the things that matter most for small business owners: is your site working, is it findable, and is it set up to convert? For most businesses, that's all you need to know. If you want the deep technical stuff later, you can always upgrade.

The worst option is doing nothing. A quick free audit is infinitely better than guessing about what's wrong with your website.